Black Friday is tomorrow, and with that in mind, we thought we would explore the history of the biggest shopping day of the year. Black Friday, the day that falls after American Thanksgiving, is typically a day with special shopping deals and large discounts and is the start of the Christmas holiday shopping season. In history, Black Friday was a stock market catastrophe when the price of gold plummeted on September 24, 1869, in Philadelphia.
In the early 2000’s Black Friday was designated the biggest shopping day of the year, with retailers offering special promotions and even opening their doors during the early hours of Friday morning to lure customers into their shops. To stay ahead of competition some retailers such as Target even started opening their doors on the Thanksgiving holiday itself, with others following lead.
For online retailers, Cyber Monday is viewed as the unofficial start of the online holiday shopping season which falls on the Monday following American Thanksgiving. In 2018, Cyber Monday generated around $8 Billion in the U.S. alone. Nevertheless, to compete with the Black Friday sales and discounts at brick-and-mortar stores, online retailers often start their promotions and sales ahead of Cyber Monday itself.
Black Friday and Chocolate
Black Friday celebrates everyone’s desires including all the chocolate-lovers out there. At Lir, we are kicking off the Christmas shopping season with Black Friday and Cyber Monday discounts where you can buy the first of you Christmas presents, we recommended in our last blog, Holiday Inspiration: The Perfect Lir Gift. Make the most of this festive occasion, and why not treat yourself whilst you are at it!